In the cut throat market today, we have multiple choices when it comes to buy a four wheeler. Globalisation and the surge of internet has come out as boon for customers to have the real democracy in terms of selection of any vehicle of their choice. Therefore, brands have to strive hard to reach their target group. Considering this it is important for brand to go all out and promote their product and give them touch and feel of the product. Hence, along with the leading dealer of Toyota, Amana Toyota, Mathrubhumi joined hands to come with a unique roadshow property called Olymptrics. Toyota is one of the sponsors of olympics and para olympics 2018. Therefore, we came up with the name Olymtricks which was very relevant for this activity.
The activity has got its relevance in terms on innovation and its approach to mass connection with the brand. As Toyota as a brand believes they are able to fulfill all the expectations of a buyer. It was important for this brand to deliver this message in the minds of common man. This activity mainly focused on promoting Dual tone Liva and Ethios which is targeting A,B+, and B segments.
The activity was conducted in Kasargode and Kannur district which is their weak markets in terms of sales and marketing. It was a roadshow conducted in the above said districts for 20 days. Public was given the opportunity to experience Dual Tone Liva and Toyota Etios. 5 interesting and tricky games were conducted for public in each location. All the participants were awarded with attractive gifts. Special discount and exchange offers were available for the customers who want to buy Toyota vehicle.