Mathrubhumi with brand Cuticura came out with a property surrounding the idea of Onam. Onakazcha means a feast to the eye in Onam season. This activity involved a contest for especially young girls along with boys to come out with beautiful floral rangoli. Floral Rangoli is an essential part of the celebration in Onam at every home in Kerala. In the recent times with multitude of fun options, people are forgetting this culture and hence this competition brought back that culture again. Young girls were asked to come out with beautiful floral rangolis which were judged by our panel members.
It was conducted in Calicut, Thrissur, Cochin and Trivandrum and we saw a large participation by the young crowd. Cuticura being a brand closely associated with fragrance and smell with their unique products, they were easily able to communicate their brand offerings through this contest.