Indian Hero League
India Hero League is an innovative activity aimed to enhance the sales of Hero Maestro Edge and Duet scooters. The duration of the activity was 30 days. Hero was the title sponsor of the football league called Indian Super league. Indian Hero League, a road show activity was put forth for common public. The event has covered 5 districts that is Calicut, Thrissur, Cochin, Kollam and Trivandrum. A branded float has visited the above said districts and the float carried a portable goal post. Public were encouraged to take the test drive and they were given a chance to kick the goal. The winners got attractive prizes for shooting the goals. Also, special discount offers for Hero scooters were available in the venue.